** Disclaimer: I am not a fan of Louis Vuitton… I feel as though it’s somewhat obscene to spend $1-3,000 on a purse, much less what they charge for luggage. (Though in all fairness, I am told, upon occasion, that I can be too harsh in my judgments.)
That said, about a year ago, the company released a ‘long-form commercial’ ad campaign that I happen to really like. It speaks to me, especially at this time of year, because everything is cycling to a new beginning – everything around us pulls at our souls to evaluate who we are and where we’re going. Our journey… and what we’ll make of it.
Against a backdrop of international images, the following is displayed:
What is a journey?
A journey is not a trip.
It’s not a vacation.
It’s a process. A discovery.
It’s a process of self-discovery.
A journey brings us face to face with ourselves.
A journey shows us not only the world,
but how we fit in it.
Does the person create the journey,
or does the journey create the person?
The journey is life itself.
Where will life take you?
I’m still not going to buy anything from LV – but I give them full marks for a wonderful commercial.
What will be your journey this year?